Amagi Media Labs IPO: Everything You Need to Know
India’s startup ecosystem is once again stepping into the spotlight as Amagi Media Labs Limited prepares to launch its Initial Public Offering in January 2026. Known as one of India’s most successful ad-tech companies, Amagi has built a strong global presence in cloud-managed advertising for connected TV (CTV) and digital platforms.
The Amagi Media Labs IPO is not just another listing-it represents the growing maturity of India’s technology-driven companies and their transition into public markets. With strong revenue growth, improving profitability, and a global client base, this IPO is drawing attention from retail investors, institutions, and market analysts alike.
Here is a complete, easy-to-read guide covering IPO dates, price band, lot size, capital required, financial performance, business model, risks, and whether this issue makes sense for retail investors.
About Amagi Media Labs
Founded in 2008, Amagi Media Labs is a technology-driven advertising company that provides cloud-managed solutions for:
- Targeted advertising
- Monetization of connected TV (CTV) channels
- Programmatic ad placement
- Analytics and ad performance measurement
Amagi works with:
- Streaming platforms
- FAST (Free Ad-Supported TV) channels
- Content owners
- Global advertisers
Over the years, the company has expanded rapidly in international markets, particularly in the United States, where connected TV advertising is growing at a fast pace.
The promoters of the company are:
- Baskar Subramanian
- Srividhya Srinivasan
- Arunachalam Srinivasan Karapattu
Post IPO, promoter holding will reduce from 15.76% to 14.14%, indicating significant institutional ownership even before listing.
Amagi Media Labs IPO Details at a Glance
| Particulars | Details |
|---|---|
| IPO Open Date | Tuesday, 13 January 2026 |
| IPO Close Date | Friday, 16 January 2026 |
| Allotment Date | Monday, 19 January 2026 |
| Refunds Initiated | Tuesday, 20 January 2026 |
| Shares Credited | Tuesday, 20 January 2026 |
| Listing Date | Wednesday, 21 January 2026 |
| Face Value | ₹5 per share |
| Price Band | ₹343 to ₹361 per share |
| Lot Size | 41 shares |
| Issue Type | Bookbuilding IPO |
| Sale Type | Fresh Issue + Offer For Sale |
| Listing At | BSE, NSE |
| Total Issue Size | 4,95,46,221 shares (₹1,789 Cr) |
| Fresh Issue | 2,26,03,878 shares (₹816 Cr) |
| Offer For Sale | 2,69,42,343 shares (₹973 Cr) |
| Pre-Issue Shares | 19,37,35,066 |
| Post-Issue Shares | 21,63,38,944 |
| Market Capitalization | ₹7,809.84 Cr |
How Much Money Do You Need to Apply?
Investors can bid for a minimum of 41 shares and in multiples thereof.
| Category | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Minimum) | 1 | 41 | ₹14,801 |
| Retail (Maximum) | 13 | 533 | ₹1,92,413 |
| S-HNI (Minimum) | 14 | 574 | ₹2,07,214 |
| S-HNI (Maximum) | 67 | 2,747 | ₹9,91,667 |
| B-HNI (Minimum) | 68 | 2,788 | ₹10,06,468 |
Retail investors can apply for a maximum of ₹1.92 lakh, staying within SEBI’s retail category limit.
Company Financials (₹ Crore)
| Period Ended | Sep 30, 2025 | Mar 31, 2025 | Mar 31, 2024 | Mar 31, 2023 |
|---|---|---|---|---|
| Assets | 1,352.16 | 1,425.00 | 1,308.08 | 1,405.96 |
| Total Income | 733.93 | 1,223.31 | 942.24 | 724.72 |
| Profit After Tax | 6.47 | -68.71 | -245.00 | -321.27 |
| EBITDA | 58.23 | 23.49 | -155.53 | -140.34 |
| Net Worth | 859.34 | 509.45 | 496.80 | 644.49 |
| Reserves & Surplus | -25.57 | 227.73 | -379.40 | -372.68 |
| Total Borrowing | 0.00 | 0.00 | 0.00 | 0.00 |
Objects of the Issue
The company proposes to utilize the net proceeds for:
| # | Purpose | Estimated Amount |
|---|---|---|
| 1 | Investment in technology and cloud infrastructure | ₹550.06 Cr |
| 2 | Funding inorganic growth, acquisitions & general corporate purposes | Balance Amount |
This highlights Amagi’s focus on:
- Strengthening its tech platform
- Scaling globally
- Acquiring complementary businesses
Key Performance Indicators (KPI)
| KPI | Sep 30, 2025 | Mar 31, 2025 |
|---|---|---|
| RoNW | 0.75% | -13.49% |
| PAT Margin | 0.88% | -5.62% |
| EBITDA Margin | 8.26% | 2.02% |
| Price to Book Value | 8.61 | 14.10 |
Valuation Metrics
| Metric | Pre IPO | Post IPO |
|---|---|---|
| EPS (₹) | -3.55 | 0.60 |
| P/E (x) | -101.78 | 603.54 |
| Promoter Holding | 15.76% | 14.14% |
What Makes This IPO Attractive?
- Strong Presence in Ad-Tech – Amagi operates in a high-growth segment of digital and connected TV advertising.
- Global Revenue Mix – Significant earnings from international markets, especially the US.
- Debt-Free Company – Zero borrowings provide financial flexibility.
- Improving Profitability – Transition from losses to positive PAT in FY26.
- Technology-Led Business Model – Scalable and asset-light compared to traditional media companies.
Risks You Must Consider
- High Valuation: Post-IPO P/E is extremely high.
- Thin Margins: Profitability is still in early stages.
- Competitive Market: Global ad-tech space is crowded.
- Client Concentration Risk: Dependence on major platforms and advertisers.
- Volatility in Ad Spending: Advertising budgets shrink during economic slowdowns.
Should Retail Investors Apply?
This IPO may suit investors who:
- Believe in long-term growth of digital advertising
- Are comfortable with new-age, high-valuation stocks
- Have a long-term investment horizon
- Can tolerate short-term volatility
It may not suit conservative investors who:
- Prefer stable profits and dividends
- Avoid loss-making or newly profitable companies
- Are sensitive to valuation risk
Short-term listing gains will depend on market sentiment, subscription levels, and demand from institutional investors.
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Disclaimer
All the above information has been compiled from publicly available sources, company filings, and various news reports. This article is intended purely for educational and informational purposes and does not constitute investment advice. Stock market investments are subject to market risks. Readers are advised to consult their financial advisor before making any investment decision.
